Built by Operators. Driven by Execution.

Behind Truck Up Logistics is a team built on real-world experience, discipline, and a commitment to getting the job done right—every time.

We’re not a faceless operation. We’re hands-on, responsive, and focused on delivering results for the businesses that rely on us.

Cris Beltran – Founder, CEO & Operator

Cris Beltran is the Founder, Chief Executive Officer, and hands-on Operator of Truck Up Logistics. He leads the company’s vision, strategy, and daily operational execution, building a logistics operation centered on reliability, speed, and disciplined performance.

A former U.S. Marine Corps member with 7 years of service, Cris brings a mission-driven leadership style rooted in discipline, accountability, and operational precision. His background also includes experience as a tactical firearms instructor and entrepreneur, shaping his ability to lead under pressure, make fast decisions, and execute with confidence in high-stakes environments.

Core Responsibilities

  • Executive leadership and company strategy

  • Operational oversight and dispatch execution systems

  • Logistics coordination and real-time decision-making

  • Client acquisition and strategic partnerships

  • Business development and scaling operations

  • Compliance structure and long-term growth planning

Leadership Approach

Cris leads from the front—combining military discipline with entrepreneurial execution. He stays directly involved in operations to ensure Truck Up Logistics maintains consistency, responsiveness, and accountability at every level.

Leadership Philosophy

“Discipline builds systems. Execution builds trust. Consistency builds companies.”

Man with short hair and beard wearing a black polo shirt with "Truck Up Logistics" logo, wireless headset, and smartwatch, standing with crossed arms in dispatch center with multiple screens and maps in background.
A smiling man in a suit taking a selfie in an office with framed documents, a desk, a computer, and an American flag in the background.

Alex Morgan – Dispatch & Operations Lead

Alex Morgan oversees day-to-day dispatch coordination and operational flow at Truck Up Logistics, ensuring every load, route, and driver assignment runs with precision and urgency.

With a focus on real-time logistics management, Alex bridges communication between clients, drivers, and partners—making sure shipments stay on schedule and issues are resolved before they become delays.

Core Responsibilities

  • Dispatch coordination & load assignment

  • Real-time driver communication & route optimization

  • Scheduling, tracking, and delivery confirmations

  • Client coordination for time-sensitive shipments

  • Operational problem-solving & contingency planning

Operational Focus

Alex’s role is centered on one mission: keep freight moving without interruption. Whether it’s medical deliveries, retail overflow, or urgent same-day requests, Alex ensures Truck Up Logistics responds with speed, clarity, and accountability.

Dispatch Philosophy

“Every minute matters. Every delivery is a commitment.”

Daniel Kim – Client Account Executive

Daniel Kim serves as a Client Account Executive at Truck Up Logistics, responsible for managing client relationships, coordinating service requests, and ensuring seamless communication between customers and operations.

He plays a key role in maintaining service consistency, providing real-time updates, and supporting clients through every stage of the logistics process—from scheduling to final delivery confirmation.

Core Responsibilities

  • Manage assigned client accounts and ongoing relationships

  • Coordinate shipment requests with dispatch and operations

  • Provide real-time updates and delivery status communication

  • Support onboarding of new business clients

  • Resolve service issues quickly and professionally

  • Ensure accuracy in scheduling, routing, and service execution

Client Focus

Daniel is focused on delivering clarity, responsiveness, and reliability in every interaction. His role ensures that clients always know where their shipments are, when they will arrive, and that their logistics needs are handled with precision.

Performance Standard

  • Fast and professional client communication

  • High client satisfaction and retention rates

  • Accurate coordination with dispatch and operations teams

  • Strong problem-solving and issue resolution

  • Consistent relationship-building with business accounts

Service Philosophy

“Every client deserves confidence in every shipment—clear communication builds trust, and trust builds long-term partnerships.”

A man sitting on a beige cushioned bench against a plain beige wall, wearing a blue short-sleeve sweater and beige pants, looking slightly to the side with a neutral expression.